Welcome to our visual identity.
Let’s get into it.
Can a new logo be future forward without forgetting its history? Yes and yes.
Our design toolbox has always had the right typeface for the job. So we’ve doubled down on our custom version of Avenir Next by playing up its range of weights to maximize readability and impact.
- Avenir next (for Intuit)
- Regular
- Demi
- Bold
Call us customer obsessed, and you’d be right on the money. As forever-champions of the self-determined, we portray these everyday heroes genuinely: capturing the thrive, the grind, and the somewhere in between.
Super Blue#236CFFrgb: 35, 108, 255
Dial up dynamic. Our new, vibrant Super Blue combines with a supporting cast of neutral primaries and electric secondaries.
‘I’ is for Intuit. And in that letter’s shape we’ve found the ideal modular element (nicknamed the “I-beam”) for building both subtle and dramatic compositions.
From favicons to stadiums, our new visual sandbox gives us all the tools we need to craft something uniquely, unmistakably Intuit.
